· Decision of the Complaints Committee 03804-15 Lese v The Sunday Telegraph
Summary of
complaint
1. Gail Lese complained to the Independent Press
Standards Organisation that The Sunday Telegraph breached Clause 1 (Accuracy)
of the Editors’ Code of Practice in an article headlined “Poorly start to
Cherie Blair’s venture into healthcare”, published online on 14 March 2015, and
in print on 15 March 2015.
2. The article expressed the view that a healthcare
business, launched 3 years ago, had had a “poorly start”. It reported that the
“umbrella company” and owner of Mee Healthcare, Worldwide Health and Wellness
Centres, had showed a loss of £7.7 million in its profit and loss account. It
reported that while Mee Healthcare had promised to open 100 clinics in its
first five years, it had only opened 11 clinics in its first three years, and
that no new clinics had been opened in the previous 15 months. It included the
comments of a former employee who had criticised the pricing structure adopted
by the business, and the comments of an “insider”, who criticised the selection
of products which were offered. The article also reported that “An examination
of the most recent accounts lodged at Companies House, for the 12 months until
Dec 31, 2013 shows losses at the Ely store of just over £500,000 and a further
loss of £532,000 at the Leeds clinic”.
3. The complainant said that the loss figures for the Ely
and Leeds clinics were reported inaccurately as they were cumulative losses,
rather than annualised losses. The complainant accepted that the Ely
clinic had suffered losses of £500,624 for the period 9 March 2012 to 31
December 2013 and that the Leeds clinic had suffered losses of £532,282 for the
period 7 September 2011 to 31 December 2013, but emphasised that the respective
losses for 2013 alone were £249,187 and £219,044. The complainant considered
that the newspaper had misread the information on the companies’ abbreviated
balance sheets and had overlooked that the loss, as at the end of 2013,
included a ‘carry forward’ of all losses in previous years. The complainant
said that it was misleading to refer to the business as having had a “poorly
start”, which suggested that Mee Healthcare was underperforming. The
complainant said that this was not true; the development of Mee Healthcare’s
clinics was in line with expectations, and the profitability of the business
was exceeding the targets contained in its internal business model. The
complainant said, further, that any losses were a result of its status as a
start-up business and the very significant investments that had been made.
4. The newspaper said that the representatives of the
business had been contacted 36 hours before the article appeared online, and 2
days before the article appeared in print. The responses it received to its
enquiries were included in the article. It received a complaint from Worldwide
Health & Wellness Centres Limited on 8 April 2015; this was principally in
relation to the newspaper’s reported view that the business was having a
“poorly start”. The newspaper said that while it understood that the
complainant disagreed with the article’s characterisation of the performance of
the business, this did not provide grounds for a complaint under the Editors’
Code of Practice.
5. The newspaper acknowledged that the losses quoted in
the article were cumulative losses from start-up. This was intentional, and it
asserted that this was made clear by the context in which the figures were
presented, namely in an article reporting on the totality of the liabilities of
the business. It said that the article’s reference to the accounts for the 12 months
up to 31 December 2013 was included because this was how the figures were
presented on the abbreviated balance sheets, the source of the figures.
Relevant Code Provisions
6. Clause 1 (Accuracy)
i) The press must take care not to publish inaccurate,
misleading or distorted information, including pictures.
ii) A significant inaccuracy, misleading statement or
distortion once recognised must be corrected, promptly and with due prominence,
and – where appropriate – an apology published.
iii) The Press, whilst free to be partisan, must
distinguish clearly between comment, conjecture and fact.
Findings of the Committee
7. It was not in dispute that Worldwide Health and
Wellness Centres Limited was the owner of Mee Healthcare, and that the company
was running multi-million pound losses. It was also not in dispute that no new
Mee Healthcare clinic had been opened for 15 months. Whilst the complainant
considered that the article did not make it sufficiently clear that the losses
suffered at the Ely and Leeds clinics were cumulative, it was not in dispute
that they had suffered total losses of £500,624 and £532,282 by the end of
2013. Given this performance, the newspaper was entitled to express the
view that the business had suffered a “poorly start”, particularly as the
Committee noted that the newspaper had taken care to obtain and include the
responses provided by the representatives of the business in the article.
8. While the article did not make it expressly clear that
the loss figures for the Ely and Leeds clinics were cumulative, rather than
annualised losses, the accounts for the year ending 31 December 2013 had been
cited in the article as the source of the information about the clinics’
financial performance. Any potential misunderstanding as to the period over
which the losses had been suffered was not significant, given that the article
was commenting upon the overall financial performance of the business. There
was no breach of Clause 1.
Conclusions
9. The complaint was not upheld.
Remedial Action Required
N/A
Date complaint received: 27/05/2015
Date decision issued: 14/09/2015