Decision
of the Complaints Committee – 10346-22 Greco v somersetlive.co.uk
Summary
of Complaint
1. Silvana
Greco complained to the Independent Press Standards Organisation that
somersetlive.co.uk breached Clause 1 (Accuracy) of the Editors’ Code of
Practice in an article headlined “'Excellent' Bath barbershop closing down
after 30 years' trade”, published on 3 July 2022.
2. The
article, which appeared online only, reported on a barbershop that had been put
on the market. The headline of the article stated that the barbershop was
“closing down after 30 years' trade”. The article went on to state that
“Trimmers on Barton Street has served the city for three decades […] [h]owever,
all good things must come to an end, and now the premises is up for sale”.
3. The
complainant said the article was inaccurate in breach of Clause 1 because the
business was for sale rather than closing down.
4. The
complainant also complained under Clause 1 because the publication initially
approached her for comment about a different subject, and she had made clear
that she did not want the publication to cover the sale of the business.
5. The
publication accepted that the headline was inaccurate. However, it said that
the complainant had not notified the publication that it was inaccurate to
report that the barbershop was “closing down” during initial correspondence
after the publication of the article. It was not until the IPSO complaint that
the publication learned this was inaccurate, but once it was made aware of the
complainant’s position, it amended the online article with a correction
appended to the top of the article.
6. The
publication changed the headline on 1 August to state: “'Excellent' Bath barber
shop on the market after 30 years' trade”. It also added the following wording
as a correction to the top of the online article: “A previous version of this
story stated that Trimmers was closing. This is not the case, and the business
is merely up for sale.”
7. Later
during the complaints process, the complainant raised concerns that the same
amendment to the headline did not appear on the version of the article that had
been posted on Facebook.
8. Once
the publication was notified of the inaccuracy in the Facebook post, it amended
the post, so it reflected the changed headline. It also offered to add the
following correction to the Facebook post:
A
previous headline of our article ''Excellent' Bath barber shop on the market
after 30 years' trade' reported that the business 'Trimmers' was 'closing
down'. This was incorrect. In fact, the business was up for sale. We are happy
to clarify this.
9. The
publication did not accept that the complainant having initially been contacted
about a different subject nor the fact that she did not wish for the story
about the sale of her business to be published represented a breach of the
Code. The publication also noted that the content of the article was taken from
information available publicly on a real estate listings website, and given the
information was in the public domain, the complainant’s consent was not
required in order to publish the information.
Relevant
Code Provisions
Clause 1
(Accuracy)
i) The
Press must take care not to publish inaccurate, misleading or distorted
information or images, including headlines not supported by the text.
ii) A
significant inaccuracy, misleading statement or distortion must be corrected,
promptly and with due prominence, and — where appropriate — an apology
published. In cases involving IPSO, due prominence should be as required by the
regulator.
iii) A
fair opportunity to reply to significant inaccuracies should be given, when
reasonably called for.
iv) The
Press, while free to editorialise and campaign, must distinguish clearly
between comment, conjecture and fact.
Findings
of the Committee
10. The
publication had not asked the complainant for her comment on the claim that the
business was closing down before publication, and the complainant had not said
that it was – the pre-publication exchange specifically related to the business
being sold, not being closed down. Where the publication had not provided any
basis for its claim that the business was closing down, it had failed to take
sufficient care over the accuracy of the claim. This raised a breach of Clause
1 (i) of the Code.
11. The Committee
considered there to be a significant difference between a business closing down
and being sold, where trade could be negatively affected if customers
inaccurately believed the business was going to close, and therefore found
there to be a significant inaccuracy requiring correction. Therefore, the
newspaper was obliged, in accordance with the terms of Clause 1(ii), to correct
this information promptly and with due prominence.
12. The
Committee then turned to the question of whether the action undertaken by the
publication was sufficient to avoid a further breach of Clause 1 (ii). During
direct correspondence with the complainant during the IPSO process, the
publication had amended the headline and appended a correction regarding the
shop “closing down”. The Committee considered that both the correction to the
headline and the note at the top of the article identified the inaccuracy and
put the correct position on record, which the Committee considered sufficient
to correct the inaccuracy. It also considered the correction had been offered
promptly, with the publication offering the amendment during direct
correspondence with the complainant before IPSO commenced its investigation.
13.
Turning to the prominence of the proposed correction, the Committee was
satisfied that the headline of the article, in combination with the note at the
top of the article, was duly prominent.
14. The
Committee was also satisfied that the Facebook correction (offered during
investigation) which clearly stated the inaccuracy, acknowledged the
publication’s error, and put the correct position on record, satisfied the
requirements of Clause (ii).
15. The
Committee turned next to the alleged breach of the Code arising from the
newspaper approaching the complainant for comment about a different subject.
The Committee noted that under the Editors’ Code, there is no obligation for
publications to inform the subjects of their articles exactly what the article
will be about in advance of publication and this was not an issue which engaged
the terms of the Code. Similarly, the publication was not obliged to seek
permission from the complaint to cover the story. The fact her request that the
story not be covered was not heeded by the publication did not engage the terms
of the Code. As such there was no breach of the Code on either of these points.
Conclusion(s)
15. The
complaint was upheld under Clause 1(i).
Remedial
Action Required
16. The
published correction put the correct position on record, was offered promptly
and with due prominence. No further action was required regarding the
correction directly to the article. The correction to the Facebook post should
be actioned.
Date
complaint received: 03/07/2022
Date complaint concluded by IPSO: 17/10/2022