Decision
of the Complaints Committee – 11417-22 Dollimore v Daily Mail
Summary
of Complaint
1. Duncan
Dollimore complained to the Independent Press Standards Organisation that the
Daily Mail breached Clause 1 (Accuracy) of the Editors’ Code of Practice in an
article headlined “91% of drivers back cyclist number plates”, published on 18
August 2022.
2. The
article reported on “proposed tougher road rules for cyclists”. According to
the article, “a poll found a huge majority of drivers back[ed]” the rules; it
then went on to report that a politician had “suggested cyclists could be
forced to have registration numbers, insurance and observe speed limits under a
legal shake-up”. The article included further comments from the politician
about his suggestions:
“‘Particularly
where you’ve got 20mph limits on increasing numbers of roads, cyclists can
easily exceed those, so I want to make speed limits apply to cyclists. ‘That
does then lead you into the question of,’“do you need registration plates and
insurance and that sort of thing. So I’m proposing there should be a review of
insurance and how you actually track cyclists who do break the laws.’ […He]
later appeared to backtrack, telling the Times that he was ‘not attracted to
the bureaucracy of registration plates’, adding: ‘That would go too far.’”
3. The
seventh paragraph elaborated on the nature of the “poll”, reporting that “[a]
poll of 1,500 drivers by motoring campaign group FairFuelUK found 91 per cent
supported cyclists being forced to ‘have road registration IDs’. Another 70 per
cent backed them having insurance and 80 per cent supported speeding
penalties.”
4. The
article also appeared online in substantially the same form under the headline
“We've got your number! 91% of motorists back plan to force cyclists to sport
registration plates, poll suggests”. This version of the article was
accompanied by bullet points beneath the headline, one of which said that the
“[b]acklash over plans comes despite huge majority of drivers backing them in
poll”.
5. The
complainant said that the article was inaccurate and misleading on several
points, in breach of Clause 1. He first said that the results of the poll could
not be representative of the views of drivers in general as it had been
conducted by a motoring group and promoted to its followers. He said,
therefore, the poll was in fact a “self-selected survey”, as the respondents
were individuals who were likely be supportive of the motoring group rather
than being representative of the general public.
6. The
complainant also said that the article breached Clause 1 by not accurately
reporting who took part in the survey and what they were asked. The “drivers”
which the article referred to, he said, were self-identified drivers, and they
had not been asked whether cyclists should be “forced to have registration
plates”. Rather, they had been asked whether they supported the idea of
“registration IDs”. The complainant said that the cumulative effect of all of
these alleged breaches of Clause 1 meant that the article misled the reader
regarding public support for measures to regulate cycling.
7. The
publication did not accept that the article breached Clause 1. It said that the
article was clear about how the poll had been carried out, reporting that it
was a poll of 1,500 drivers conducted by the motoring group. It also said that
the Editors’ Code did not include requirements that only certain polling
methods are used, provided the poll’s parameters are clearly set out in the
article – which was the case in this instance. The publication said that it
would be a disproportionate regulatory intervention for IPSO to find that the
phrase “poll” could not be used to describe a survey; the terms were often used
interchangeably, and many other publications and news coverage used the term in
this way – therefore demonstrating that the two terms were widely understood to
be interchangeable in a colloquial sense.
8.
Addressing the question of whether the article was inaccurate to refer to the
views of “drivers” when referring to the poll respondents, the newspaper said
that – presumably – nearly all research relied on good faith from respondents,
and the assumption that they were answering honestly. For example, it said that
it was not aware of polls which required respondents to verify their gender or
location.
9. The
publication also said that it was clear from the article that the concept of
“road registration IDs” had become synonymous with “number plates” in the
recent discussions over further requirements for cyclists – as demonstrated by
the politician’s comments included in the article. It said that it could not
therefore see how this point of complaint could represent a significant
inaccuracy in need of correction. It further said that the purpose of polls was
to measure public opinion by studying a smaller sample – it therefore did not
accept that the article could be said to misrepresent the general public’s
support for the proposed measures, where the poll’s findings were accurately
reported and its parameters clearly set out.
10. The
publication then provided a copy of the original poll findings which it had
been sent. This showed that one of the questions put to the poll respondents
was as follows:
“Where
do you stand on these issues for cyclists: Have Road registration IDs:”
11. The
complainant said that, when referring to the motorist group, the article did
not state that its supporters were more likely to have seen and responded to
the poll. He further said that the publication had not engaged with the
question of whether the poll’s “self-selection bias” rendered the article
inaccurate. He also said that, regardless of whether road registration IDs were
synonymous with number plates, it remained the case that the poll question did
not use the word “force” – no one had been asked whether they considered
cyclists should be “forced” to have road registration IDs, therefore the use of
this word was misleading,
Relevant
Code Provisions
Clause 1
(Accuracy)
i) The
Press must take care not to publish inaccurate, misleading or distorted
information or images, including headlines not supported by the text.
ii) A
significant inaccuracy, misleading statement or distortion must be corrected,
promptly and with due prominence, and — where appropriate — an apology
published. In cases involving IPSO, due prominence should be as required by the
regulator.
iii) A fair
opportunity to reply to significant inaccuracies should be given, when
reasonably called for.
iv) The
Press, while free to editorialise and campaign, must distinguish clearly
between comment, conjecture and fact.
Findings
of the Committee
12. The
Committee did not consider that using the phrase “poll” to refer to the survey
rendered the article significantly inaccurate or misleading in circumstances
where the company which conducted the poll and the number of poll respondents
was set out clearly in the article. It noted that confusion may arise between
the two terms in circumstances where the exact parameters of the survey are not
made clear; however, this was not the case in this instance.
13. The
Committee also considered that the use of the phrase “drivers” prominently in
the article made clear that the sample of people who were asked whether or not
they supported the measures was limited; the poll had sought the views of
drivers specifically and this was made clear in both versions of the headline –
and the article made clear which organisation had conducted the poll. While the
Committee noted the complainant’s position that referring to “drivers” was
inaccurate because the participants had self-selected to participate in the
poll published by a motoring group, and that the wider population of drivers
not responding to the poll may take a different view, the Committee considered
that this was a natural limitation of polls and surveys which would be widely
understood.
14. The
Committee then turned to the question of whether the article misrepresented the
question put to the survey respondents by reporting that they supported
“forc[ing]” cyclists to have registration plates. In considering whether this
was inaccurate, the Committee had regard for the original question which was
put to the poll respondents, which asked if respondents supported cyclists
“[h]aving road registration IDs”. In circumstances where vehicle “registration”
(however understood) was an existing legal obligation in relation to cars, and
where the question clearly was inviting views on this being introduced as a new
requirement for cyclists, the Committee did not consider it was inaccurate for
the article to characterise this question as cyclists being “forced”.
15.
Turning to the question of whether the article was inaccurate to describe poll
respondents as supporting “number plates” when in fact the question had asked
about “road registration IDs”, the Committee noted that the article made clear
the precise question which was asked: “[a] poll of 1,500 drivers by motoring
campaign group FairFuelUK found 91 per cent supported cyclists being forced to
‘have road registration IDs’.” The Committee also noted that a “registration
plate” (or number plate) was the primary method of registering vehicles with
statutory authorities in the UK. In such circumstances, the Committee
considered that – while the headlines may have been ambiguous as to the precise
question which was asked in its reference to “number plates” and “registration
plates” – the article supported and clarified the headline, making clear the
precise question which was asked.
16.
Therefore, considering the article as a whole, the Committee did not consider
that it inaccurately reported on the survey. While the complainant had
expressed concerns over the manner in which the survey had been conducted, the
newspaper was responsible for accurately reporting its results and parameters
(for instance, that the sample was “self-selecting”); it was not responsible
for the content of the survey itself. Therefore, where the article made clear
that it was a motoring group who conducted the survey, the questions which were
asked, that 1500 people had participated in the survey, and accurately reported
the outcome of the poll, the Committee was satisfied that the newspaper had not
breached Clause 1 either in its reporting of the survey itself, or by
misrepresenting the level of support amongst the general public for the
proposed measures.
Conclusion(s)
17. The
complaint was not upheld.
Remedial
Action Required
18. N/A
Date
complaint received: 30/08/2022
Date complaint concluded by IPSO: 23/12/2022
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