IPSO webinar: Forewarned & forearmed – editorial standards in the age of AI
Join IPSO’s expert webinar on AI misinformation, responsible AI use, and the impact of artificial intelligence on journalism and public trust: Tuesday, 24 March at midday
Building understanding and safeguarding trust
Editors and reporters are increasingly aware of the jeopardy that AI-generated content poses for credible, accountable journalism – not to mention broader society.
Journalists and publications know that they need to shore up their defences and tighten their processes, and we want to help them do it. The aim of the webinar is to highlight the stakes and provide an opportunity for a discussion about how, practically, journalists should approach this.
Chaired by Alison Gow, IPSO Board member and media consultant, the panel will talk about how AI is challenging journalism and how journalists can respond.
Speakers
- Dominic Ponsford , Editor in chief at Press Gazette
- Roxanne Fisher, Director of Digital and AI Content Strategy at Immediate Media
- Michael McManus, Director of Research at the Henry Jackson Society in London
- Gary Rogers, Newsroom Transformation Director at Reach
What you’ll learn in this webinar
Artificial intelligence is transforming the way we create, communicate, and consume information. But as its capabilities accelerate, so do the challenges.
From sophisticated bad actors using AI to mislead audiences to the growing difficulty of verifying AI‑generated assertions, the boundaries of responsible use are becoming increasingly blurred.
We’ll explore where opportunities lie, what safeguards are needed, and the critical question facing organisations: how to protect public confidence?
- How AI tools are being used to generate or spread misinformation
- Where the risks and opportunities are for publishers
- The emerging standards and safeguards shaping responsible AI use
- The impact of AI on public trust in journalism
- Practical steps organisations can take.
Whether you’re adopting AI, developing policies, or simply trying to understand how AI is affecting trust in information, this session will give you practical insights to navigate an AI‑influenced media environment.
Do you want to explore this topic further?
- This blog by Standards Policy Officer Elizabeth Steigenberger asks does AI-generated content change editorial standards?
- People complaining to IPSO are also increasingly using AI. Complaints Officer Davina Wong’s blog looks at the use of AI by complainants to IPSO.
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