IPSO Mark

The IPSO Mark is a symbol that indicates a publisher is regulated by the Independent Press Standards Organisation. It represents a commitment to high standards in journalism, accountability and access to a fair and effective complaints process.

You can download the mark in at the bottom of this page in PNG format. If you would like a different format such as an EPS version of the mark, please email us: inquiries@ipso.co.uk 

IPSO Mark for regulated publishers in teal

Using the IPSO Mark – Guidance for regulated publishers

Overview

The IPSO Mark is a symbol of independent regulation and displaying the IPSO Mark correctly is a visible sign of your organisation’s commitment to high editorial standards and public accountability.

This guidance sets out how the updated mark should be used to ensure consistency, clarity and credibility across the industry, and reminds publishers to update IPSO’s address wherever you publish it to 10 Eastcheap, London, EC3M 1AJ.

Where to display the mark

In print, on website(s) and app(s) where applicable:

  • Inside your printed publication, for example in your clarifications and corrections column
  • Website homepage (recommended)
  • Complaints/About us/Contact us pages
  • You may also wish to include the mark in the footer of your emails and or newsletters

Correct use

  • Use only the updated version of the mark (provided)
  • Maintain the correct proportions and spacing
  • The full colour logo should be used wherever possible
  • Where applicable, link the mark to either your complaints procedure or the IPSO website

Do not

  • Use outdated versions of the IPSO Mark
  • Modify the colours, font, layout or proportions of the mark
  • Embed the mark within other logos or visual devices
  • Use low-resolution versions that appear distorted or unclear

File formats provided

  • PNG

If you need a different format like EPS, please email inquires@ipso.co.uk

Deadline for implementation: 27 June 2025

Frequently Asked Questions (FAQs)

The IPSO Mark is a symbol that indicates a publisher is regulated by the Independent Press Standards Organisation. It represents a commitment to high standards in journalism, accountability and access to a fair and effective complaints process.

The new design offers a more visible and consistent visual identity, helping the public more easily recognise which publications are regulated by IPSO. It also ensures the mark remains clear and professional across digital and print formats.

All publishers regulated by IPSO are required to use the updated mark across appropriate platforms. Using the updated IPSO Mark shows your readers that you take accountability seriously – it’s a simple, visible way to demonstrate your commitment to high standards and it reflects well on your publication.

For best practice, we recommend the mark is placed:

  • On your website homepage
  • Inside your printed publication
  • Complaints/About us/Contact us pages
  • You may also wish to include the mark in the footer of your emails and or newsletters

No. All previous versions of the IPSO Mark should be replaced with the new mark. Please update to the new mark by 27 June 2025

The mark is provided in PNG format for you to download. If you require a different format, please contact inquiries@ipso.co.uk

Yes. To preserve the integrity and clarity of the IPSO Mark:

  • Do not alter the colours, font, size ratio, or design
  • Do not place the mark within other logos or graphics
  • Do not use low-resolution or pixelated versions
  • Do not animate, rotate, or distort the mark in any way

If used on a website, we recommend the IPSO Mark links either to your own complaints procedure or to IPSO’s website (ipso.co.uk) to provide context for readers.

If you need assistance with using the mark or are unsure about correct implementation, please contact our Engagement Officer at elena.richards.coldicutt@ipso.co.uk

After you have updated IPSO’s address in your publications and on your platforms from Gatehouse, 1 Farringdon Street, EC4M 7LG to 10 Eastcheap, London, EC3M 1AJ and replaced any existing versions of the IPSO Mark with the updated version clearly in IPSO’s recommended locations, Send an email confirming that you have made the changes to elena.richards.coldicutt@ipso.co.uk by the deadline.

If you are already using the mark please drop us a note to say so.

Download the IPSO Mark (colour)

Download the IPSO Mark (png) (284.3KB)

The IPSO flag mark distinguishes publications that are regulated by IPSO. You can download the IPSO Mark here. The full colour mark should be used wherever possible.

Download the IPSO Mark (monochrome)

Download the IPSO Mark (monochrome png) (194.6KB)

The IPSO flag mark distinguishes publications that are regulated by IPSO. You can download the IPSO Mark here. The full colour mark should be used wherever possible.