Decision of the Complaints Committee – 01235-20 Jones v
Daily Star Sunday
Summary of Complaint
1. Peter Jones complained to the Independent Press Standards
Organisation that the Daily Star Sunday breached Clause 1 (Accuracy) in an
article headlined “GUN COP IS SICK TROPHY HUNTER” published on 23 February
2020.
2. The article began on the front page and continued on page
7 with the headline “IT’S REPULSIVE… NO EXCUSE FOR THIS SLAUGHTER”. It reported
that a former police firearms officer ran a private members’ club which
organised hunting trips. The article explained that the club offered trips
based in the UK to shoot deer, boar and foxes, but also offered trips to Africa
where members could shoot various wild animals. It reported that the man was
described on the club’s website as having “dedicated himself to the betterment
of deer and large game through their natural selection”. In addition, the
article explained that the company sold a package in which customers could
shoot African rhinos with vitamin-laced darts, and then pose with them for
photographs whilst the animal was asleep. It quoted the club’s website, where
the man “brags” that “Member[s] are able to experience the thrill of hunting
and shooting a rhino. The projectile however is a dart that administers
vitamins”. The main photograph which appeared below the headline on page 7 showed
this in practice – several men were moving a sedated rhino, and photograph was
captioned “TARGET: Darted rhino after being shot by the hunters”. It reported that the man had been approached
for comment.
3. The article also appeared online on 22 February 2020,
with the headline “Ex-cop runs trophy-hunting [sic] club where rich pay
thousands to slaughter animals”. It was substantially the same as the print
article, however the caption to the photograph read “Peter Jones runs a
trophy-hunting club where the rich pay thousands to slaughter animals”.
4. The complainant the man named in the article as the
former police firearms officer who ran the hunting club, said that the article
was significantly misleading because it captioned the photograph of the sedated
rhino as having been “…shot by hunters”, and it appeared under a headline
referring to “slaughter”. He said that this gave the impression that the club
offered the possibility of killing rhinos, which was not the case.
5. The complainant also said that simply reporting he had
been approached for comment was misleading where he had in fact provided a full
comment for publication. He said that the article should have included his
comment, and that its omission made the article misleading and inaccurate. He
said that when he was contacted by the reporter, he was not made fully aware of
what the article would say about him, or given a deadline to respond by.
However, five hours after he was contacted by the reporter, at 3 minutes past 8,
he sent the following comment:
"As a lifelong environmentalist, it is of great concern
to me that ill-informed and emotive comment in some of the main-stream media,
often puts in jeopardy the welfare of the self-same animals that the articles
purport to be trying to help. I would welcome more considered and informed
discussion.
In the meantime, the Capreolus Club and its members remain
committed to the environment via a climate-focused diet and to the betterment
of species through the careful selection of sustainable, wild, free-ranging
animals".
6. The publication did not accept that the article was
inaccurate. The complainant had been contacted for comment; by the time the
complainant did provide a comment, the print edition had gone to print. However
it noted his comment was included in the second edition of the paper. It also
offered to add this comment to the online version of the article if this would
resolve the complaint. It said that the photograph caption was clear that the
rhino had been darted rather than killed, and that the article went on to fully
explain the business’ practice of shooting rhinos with vitamin-laced darts. It
noted that the image was a still from a video called “Rhino Vita Dart Hunting”.
Relevant Code Provisions
7. Clause 1 (Accuracy)
i) The Press must take care not to publish inaccurate,
misleading or distorted information or images, including headlines not
supported by the text.
ii) A significant inaccuracy, misleading statement or
distortion must be corrected, promptly and with due prominence, and — where
appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies
should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must
distinguish clearly between comment, conjecture and fact.
Findings of the Committee
8. The Code does not include a standalone requirement for
subjects of articles to be contacted for comment prior to publication, however
not doing so may lead to a breach of Clause 1(i) if the article is
significantly inaccurate as a result. In this case, the article had already put
the complainant’s position on the record via the inclusion of comments taken
from the club’s website – these comments made clear its defence of its
practices, and that the rhino would be “shot” with vitamin-laced darts rather
than killed. In these circumstances, there was no obligation for the
publication to go to the complainant for comment in order to satisfy the terms
of Clause 1(i), and publishing the article without a comment from the
complainant did not make the article misleading or inaccurate. Furthermore,
where it was not in dispute that the
complainant had been contacted for comment and he had not responded before the
article had gone to print, it was not inaccurate for the first edition of the
paper to report that the complainant had been “approached” for comment. There
was no breach of Clause 1 on this point. Nevertheless, the Committee welcomed
the publication’s offer to add this comment to the online version of the
article.
9. It was not in dispute that the photograph of the rhino
was a still taken from a video published on the club’s website advertising the
option of darting them. The caption to this photograph described the rhino as
being “Target: Darted rhino after being shot by hunters” in the print version
and “Peter Jones runs a trophy-hunting club where the rich pay thousands to
slaughter animals” in the online version, but did not explain further what
these meant. However, both articles explained fully that this was an option
advertised by the business and involved the use of “vitamin-laced darts”, and
quoted the club’s website itself which referred to the “the thrill of hunting
and shooting a rhino” with a vitamin-laced dart. The full article clarified any
ambiguity which may have arisen from the caption to the photograph, and made it
clear that the club did not advertise the option of killing rhinos. The caption
and the article, taken together, made it clear that the rhino had not been
killed and publication of the photograph was not misleading. There was no
breach of Clause 1 on this point.
Conclusions
10. The complaint was not upheld.
Remedial Action Required
11. N/A
Date complaint received: 28/02/2020
Date complaint concluded by IPSO: 29/05/2020
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