Resolution Statement – 02635-21 GB Snow Sports Limited
(GBSS) v Daily Mail
Summary of Complaint
1. GB Snow Sports (GBSS) Limited complained to the
Independent Press Standards Organisation that Daily Mail breached Clause 1
(Accuracy) of the Editors’ Code of Practice in an article headlined “BRITISH
SKIING CHARGES ATHLETES £33k A YEAR TO COMPETE / STINK ON THE SLOPES”,
published on 10th March 2021.
2. The article reported on a Sportsmail investigation into
governing body GB Snowsport. The article stated that the investigation had
“reveal[ed] an avalanche of injustices”, including that “[a]thletes [are] being
charged up to £33,500 a year to become part of the national team programme with
the threat of suspension if they do not pay”.
3. The article also appeared online in substantially the
same format under the headline “REVEALED: GB Snowsport charges athletes £33k to
take part in their programme while paying six-figure salaries to directors,
receives £11m from UK Sport, has failed to find adequate sponsorship... and
stars are forced to crowdfund and sell homes”.
4. The complainant said that the article was inaccurate in
breach of Clause 1 as the headlines and content of the article suggested that
all, if not most, GBSS athletes were obliged to pay £33,500 in order to
compete. The complainant said that only three of the 144 athletes across
Olympic and Paralympic Programmes pay £33,500, and of those three two have the
sum substantially subsidised by GBSS.
5. The publication did not accept a breach of the Code.
Prior to the publication of the article, it had asked the complainant how many
athletes paid £33,500. . The publication said it had therefore taken care to
publish accurate information. It also maintained that there was no failure to
take care over the accuracy of the headline or sub-headline, highlighting that
the article made clear that athletes were charged “up to £33,500 a year” and
that “some athletes are being forced to pay £33.5k”. It said it was not
inaccurate to characterise three athletes who pay this amount as “some”
athletes.
Relevant Code Provisions
Clause 1 (Accuracy)
i) The Press must take care not to publish inaccurate,
misleading or distorted information or images, including headlines not
supported by the text.
ii) A significant inaccuracy, misleading statement or
distortion must be corrected, promptly and with due prominence, and — where
appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies
should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must
distinguish clearly between comment, conjecture and fact.
Mediated Outcome
6. The complaint was not resolved through direct
correspondence between the parties. IPSO therefore began an investigation into
the matter.
7. During IPSO’s investigation the publication offered to
print the following clarification:
“An article on March 10 about the governing body for Olympic
and Paralympic snowsports, GB Snowsport, said that the organisation charges
athletes ‘up to £33,500’ to compete. GB Snowsport have asked us to clarify that
three of its athletes previously paid that sum, and that their costs are offset
by financial awards.”
8. The complainant said that this would resolve the matter
to their satisfaction.
9. As the complaint was successfully mediated, the
Complaints Committee did not make a determination as to whether there had been
any breach of the Code.
Date complaint received: 12/03/2021
Date complaint concluded by IPSO: 14/05/2021
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