Decision
of the Complaints Committee – 11065-21 Keenan v The Times
Summary
of Complaint
1. Richard
Keenan complained to the Independent Press Standards Organisation that The
Times breached Clause 1 (Accuracy) of the Editors’ Code of Practice in an article
headlined “Black actress 'airbrushed' from Dune posters”, published on 27
October 2021.
2. The
article reported that the image of a black British actress was omitted from a
poster promoting a US made film in China, noting that “adverts for the science-fiction
epic [...] contain scant evidence” of the actress. It said that “the removal of
the actress”, who had featured prominently in the original US poster, was
highlighted by the China Africa Project, an organisation dedicated to exploring
China’s engagement with Africa, and quoted the organisation as saying she had
been “airbrushed out”. The article noted the “absence of the actress” drew to
mind previous examples where Hollywood studios had drawn criticism for
appearing to censor film in order “to appease Beijing and gain access to the
country’s lucrative market”. The article
reported that “Chinese state media claimed that the allegation of [the
actress’s] removal was an attempted ‘smear’ by its enemies”, noting that the
producers of the film and the actress herself were yet to comment on the story.
The article included an image of the poster, alongside a separate image of the
actress, with the caption: “[named actress] is omitted in Chinese posters”.
3. The
article also appeared online under the headline “Hollywood ‘removes black
actress’ from Dune poster in China”, with the text of the article stating that
“according to reports, she has been removed for the promotion in the film in
China.” It said the removal was “first highlighted by” the China Africa
Project.
4. The
complainant said that the article was inaccurate in breach of Clause 1
(Accuracy). The actress had not been removed, or “airbrushed”, from the
promotional poster in China. He said that this story had been fabricated and could
provoke anti-Chinese sentiment.
5. The
newspaper did not accept a breach of the Code. It said readers would have
understood that it was reporting a claim, rather than making a statement of
fact. It noted that the use of single quotation marks in the headline of both
the print and online articles indicated the status of the allegations made by
the China Africa Project – a point supported by the text of both versions of
the article. It added that both made clear that the Chinese state media had dismissed
the allegations as a “smear”.
6. Notwithstanding
this, upon receipt of the complaint, the newspaper had contacted the China
Africa Project who accepted that the allegation was inaccurate and therefore
withdrew it. Accordingly, the newspaper removed the online article and
published the following wording in its established Corrections and
Clarifications column in print and online:
“We
reported an allegation from the China Africa Project that [a named] black
British actress, had been removed from a poster promoting the film Dune in
China (World, Oct 27). The China Africa Project has withdrawn the allegation,
which was false. Multiple posters, not all of which portrayed Duncan-Brewster,
were used to promote the film in both Chinese and English-language markets. We
are happy to make this clear”.
7. The
complainant did not consider that the steps taken by the newspaper were sufficient.
Relevant
Code Provisions
Clause 1
(Accuracy)
i) The
Press must take care not to publish inaccurate, misleading or distorted
information or images, including headlines not supported by the text.
ii) A
significant inaccuracy, misleading statement or distortion must be corrected,
promptly and with due prominence, and — where appropriate — an apology
published. In cases involving IPSO, due prominence should be as required by the
regulator.
iii) A
fair opportunity to reply to significant inaccuracies should be given, when
reasonably called for.
iv) The
Press, while free to editorialise and campaign, must distinguish clearly
between comment, conjecture and fact.
Findings
of the Committee
8. The
newspaper had relied on a claim which had been made by the China Africa
Project. It acknowledged that it had subsequently proven to be untrue and that
it had been withdrawn by the organisation. Nonetheless, it considered that the
article had not breached the Code because it had taken care to present the
claim only as an allegation which had been made by the China Africa Project.
While the Committee acknowledged the publication’s position, having reviewed
the article in detail, it concluded that the article, taken as a whole, had
presented the claim as fact.
9. In
support of its position, the publication had cited the use of quotation marks
around “airbrushed” in the headline and the inclusion of the response of the
Chinese state media. The Committee recognised that quotations marks may be used
in headlines for a variety of reasons, including to indicate that the article
is reporting a claim which has been made by a third party. In this instance,
however, it did not consider that the headline – taken on its own or in
conjunction with the article – made sufficiently clear that the article was
reporting a claim which had been made by the China Africa Project, rather than
being a factual report. The response of the Chinese state media which had been
included – that it was an attempted “smear” – did not adequately indicate that
the article was reporting a claim when the article was considered as a whole.
The text of the article reported that there was “scant evidence” of the actress
in adverts for the film in China; that the removal of the actress from the poster
had been “highlighted” by the China Africa Project; that “the absence of the
actress” brought to mind a previous occasion when the prominence of a black
actor had been reduced in promotional material; and the caption of the image
stated unequivocally that “[the actress] is omitted in Chinese posters”. By
reporting the matter in this way, without taking further steps to verify the
accuracy of the report, the publication had not taken care over the accuracy of
the article and had breached Clause 1 (i).
10. In
the context of an article about censorship and in circumstances where the
claims made featured prominently and formed the central basis of the article,
this inaccuracy was significant and in order to avoid a breach of Clause 1
(ii), a correction was required.
11. In
contrast to the print article, the online version of the article had, in the
view of the Committee, accurately presented the claims made by the China Africa
Project as allegations; the headline used quotation remarks around the full phrase
“removes black actress”, indicating more clearly that this was a claim, and the
text of the article stated prominently that “according to reports” the actress
had been removed from the poster. As such, there was no failure to take care in
relation to the presentation of these claims. Nonetheless, in circumstances
where it was accepted that these allegations were inaccurate, and where this
was significant for the reasons outlined above, a correction was required in
order to avoid a breach of Clause 1 (ii).
12. The
Committee next considered whether the remedial action taken by the newspaper
was sufficient to meet the terms of Clause 1 (ii). Upon receipt of the
complaint, and receiving confirmation that the allegations had been withdrawn
by the organisation, the newspaper had removed the online article and published
a correction, in print and online. This correction made clear the inaccuracy
and the true position. It was published promptly, once the publication was
aware of the inaccuracy, and its location, the publication’s established
Corrections & Clarifications column, was sufficiently prominent. This
correction was therefore sufficient to meet the terms of Clause 1 (ii). There was no further breach of Clause 1
(ii).
Conclusion(s)
13. The
complaint was partially upheld under Clause 1.
Remedial
Action Required
14. The
published correction put the correct position on record and was offered
promptly and with due prominence. No further action was required.
Date
complaint received: 28/10/2021
Date
complaint concluded by IPSO: 22/04/2022
Independent
Complaints Reviewer
The complainant complained to the Independent Complaints Reviewer about the process followed by IPSO in handling this complaint. The Independent Complaints Reviewer decided that the process was not flawed and did not uphold the request for review.
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