Decision of the Complaints Committee – 28580-20 Portes v Metro
Summary of Complaint
1. Jonathan Portes complained to the Independent Press
Standards Organisation that Metro breached Clause 1 of the Editors’ Code of
Practice in an article headlined “DEATH TOLLS SOAR ... NOT FROM COVID”,
published on 20 October 2020.
2. The frontpage headline was followed by a standfirst
detailing the percentage increases in the number of deaths from various
diseases in the last six months: “DIABETES VICTIMS UP 86% IN JUST SIX MONTHS;
PROSTATE CANCER UP 53%; PARKINSON’S UP 79%; BREAST CANCER UP 47%; BOWL CANCER
UP 46%”. The opening paragraph reported that “the number of people dying at
home from illnesses other than Covid-19 has rocketed since lockdown”. It stated
that figures published by the Office for National Statistics (ONS) for March to
September 2020 revealed that almost 1000 deaths were being recorded every week,
an increase of 26,000 on the same period in the previous year. The article
continued from the front page on to page six of the newspaper, where the
following comment from a statistician was included: “Most of these deaths would
normally have occurred in hospital, and people have either been reluctant to
go, discouraged from attending or the services have been disrupted”.
3. The complainant said the headline and standfirst were
significantly misleading as they gave the false impression that non-Covid
deaths from a variety of diseases had risen very sharply. In fact, the ONS
figures on which the article was based did not show there were extra deaths
from these causes. The statistics cited in the standfirst related only to
deaths at home, and the article failed to mention that deaths in other
settings, such as hospitals, had fallen sharply. The complainant said that
deaths had, in effect, moved from hospitals to homes, resulting in no overall
excess deaths from these causes. While he acknowledged the opening paragraph
did refer to the increase in the number of people “dying at home”, in the
absence of information about the corresponding decrease in deaths in other
settings, readers would be left with the impression that overall deaths from
these causes had increased.
4. The complainant also said that the claim that deaths were
“up 26,000 on the same period last year” was inaccurate. The increase cited was
against the five-year average, not figures from the preceding year.
5. The publication did not accept that the article breached
the Editors’ Code. It did not consider the headline to be significantly
misleading, as it said it was supported and clarified by the text of the
article, which made clear that the headline referred to deaths “at home”,
rather than overall deaths. It said this was further supported by the comments
included in the article, such as those of the statistician which appeared on
page 6, which referred to the displacement of deaths from hospitals to homes.
The publication accepted that the data published by the ONS showed that deaths
at home were up 26,000 against the five-year average, rather than the previous
year’s figures. Whilst the publication accepted that this represented an
inaccuracy, it did not consider this was significant as the number of excess
home deaths were “broadly the same” whether compared with last year’s figures
or the five-year average. Further analysis by the publication during IPSOs
investigation estimated that deaths at home in England alone from April to
December 2020 had increased by 23,544 on the same period in 2019. Notwithstanding this, the newspaper offered
to publish a correction addressing this particular point when it first corresponded
with the complainant. At the start of
IPSO’s investigation, the newspaper proposed to publish the following
correction, in their Corrections and Clarification column on page 2:
“A front-page article on October 20 (‘Death Tolls Soar… not
from Covid’) about the increase in the number of deaths that had taken place at
home rather than in hospital from March to September this year as a result of
the pandemic said that, according to the Office for National Statistics, home
deaths were up 26,000 ‘on the same period last year’. In fact, the statistics
showed that deaths at home were up 26,000 on the five-year average. We
apologise for the error.”
6. The publication said its established Corrections and
Clarification column was the most appropriate location for a correction to
appear as its location was familiar to its readership and as such was suitably
prominent. It noted the requirement of the Code for due prominence, rather than
equal prominence. Given this, and the relatively “insignificance of the error”,
it argued that a front-page correction, as requested by the complainant, was
inappropriate.
7. The complainant said that the publication’s offer was
inadequate, as it failed to acknowledge and address the main point of his
complaint: that the headline and article would mislead readers into
understanding that there had been a significant overall increase in the number
of deaths from the identified causes compared to previous years. Any correction
would need to be published on the front-page, given the prominence of the misleading
headline and significance of the subject.
Relevant Code Provisions
Clause 1 (Accuracy)
i) The Press must take care not to publish inaccurate,
misleading or distorted information or images, including headlines not
supported by the text.
ii) A significant inaccuracy, misleading statement or
distortion must be corrected, promptly and with due prominence, and — where
appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies
should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must
distinguish clearly between comment, conjecture, and fact.
Findings of the Committee
8. During the Covid-19 pandemic, the accurate reporting and
presentation of statistics is vital to keeping the public well-informed.
9. The article started on the newspaper’s front page, on
which the headline, standfirst and opening text of the article reported
dramatic claims that the “death toll” from illnesses other than Covid had
“soared” during lockdown and that “the number of people dying at home from
illnesses other than Covid-19 ha[d] rocketed”; the standfirst quoted figures
for a number of illnesses. A comment quoted on the front page said that
“Covid-19 kills…but so does lockdown". This gave the strong impression
that overall deaths had increased dramatically, which was inaccurate; it was
accepted by both parties that the ONS data showed that there had not been a
dramatic increase in overall deaths, but that the deaths had been redistributed
between locations.
10. Whilst the front-page article included the phrase
“deaths at home”, it was not until the continuation on page 6 that the article
made reference to the displacement of deaths from hospital settings to home by
quoting a statistician. In such circumstances, the Committee considered that
the way in which the figures were presented gave the impression that there had
been an increase in overall deaths; the comment from the statistician, on an
inside page, was not sufficient to correct the misimpression created by the
headline and standfirst. As such, the Committee considered that the newspaper
had failed to take care not to publish misleading information under Clause 1
(i). Given the nature of the subject
matter and the potential for concern caused to readers, this was significant
and as such required correction under the terms of Clause 1 (ii).
11. The Committee also found that the article had
incorrectly reported home deaths were up 26,000 “on the same period last year”,
with the newspaper accepting that this was, in fact, based on the five-year
average. This represented a further failure to take care not to publish
inaccurate information in breach of Clause 1 (i). This was significant. It
misrepresented the number of deaths at home during a specific time period,
information that was publicly available and accessible at the time of
publication. As such, it required correction under the terms of Clause 1 (ii).
12. Though the newspaper had promptly offered to publish a
partial correction, the proposed wording focused solely on the statistical
error and did not acknowledge the significantly misleading impression given by
the headline and the article as a whole, or adequately correct it. The
Committee therefore found a further breach of Clause 1 (ii).
Conclusion
13. The complaint was upheld.
Remedial Action Required
14. Having upheld the complaint, the Committee considered
what remedial action should be required.
15. The Committee considered that there was a serious breach
of Clause 1 (i). The article was misleading on a matter of great significance
during a global public health emergency. In light of the newspaper's failure to
take care over the article's accuracy, and its failure to correct the highly
misleading headline in line with its obligations under Clause 1(ii), the
Committee concluded that an adjudication was the appropriate remedy.
16. Given the prominence of the original article, and the
nature of the breach, a reference to the upheld ruling should be published on
the front page of newspaper. The headline of this must make clear that IPSO has
upheld the complaint, refer to the subject matter and be agreed with IPSO in
advance of publication. This should direct readers to page two, where the
adjudication should be published in full, and be clearly distinguished from
other editorial content.
17. The terms of the adjudication for publication are as follows:
Jonathan Portes complained to the Independent Press
Standards Organisation that Metro breached Clause 1 of the Editors’ Code of
Practice in an article headlined “DEATH TOLLS SOAR ... NOT FROM COVID”,
published on 20 October 2020.
IPSO upheld the complaint and has ordered the Metro to
publish its decision as a remedy.
The frontpage headline was followed by a standfirst
detailing the percentage increases in the number of deaths from various
diseases in the last six months.
The complainant said the headline and standfirst gave the
false impression that non-Covid deaths had risen very sharply. In fact, the ONS
figures, on which the article was based, did not show there were extra deaths
from these causes but that there had, in effect, been a displacement of deaths
from hospital settings to home as a likely consequence of lockdown.
The newspaper said that readers would have known the article
referred to deaths at home as it is in the very first line of the article. It
also pointed out that the article contained a long quote from an academic who
says quite clearly that most of these deaths would normally have occurred in
hospital. But it accepted that the data published by the ONS showed that deaths
at home were up 26,000 against the five-year average, rather than the previous
year’s figures as initially reported.
In IPSOs view, the need for reliable, accurate journalism
during the Covid-19 pandemic is paramount. The accurate reporting and
presentation of statistics, particularly those relating to deaths, is vital to
keeping the public well-informed. In this instance, it found the article made
eye-catching categorical claims without qualification of sufficient prominence
and gave the highly misleading impression that deaths had soared. As such, the
headline was not supported by the text of the article, providing a
significantly misleading impression on a matter of great significance and
represented a clear failure to take care not to publish inaccurate, misleading,
or distorted information in breach of Clause 1 (i).
Though the publication had promptly offered to publish a
correction, this focused solely on the statistical error and did not
acknowledge the significantly misleading impression given by the headline and
the article as a whole or adequately correct it. The Committee therefore found
a further breach of Clause 1 (ii).
The complaint under Clause 1 was upheld.
Date complaint received: 20/10/2020
Date complaint concluded by IPSO: 10/03/2021
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